Relationships: The Real Bottom Line

Why do we crave relationships? Why do we instinctively seek out connection, even in business? Here’s the thing: platforms, trends, and market shifts are as fleeting as yesterday’s headlines. But relationships? The good ones—built on trust and mutual respect—can outlast entire industries.

Think about it: every major win in your life likely involved someone else. A mentor who believed in you. A colleague who vouched for you. A client who became an advocate. Relationships are the invisible threads weaving together the fabric of success, both personal and professional.

In business, though, we often get distracted by the shiny objects—new tools, platforms, or opportunities that promise quick wins. Sure, those things matter. But they don’t call you back when things fall apart. People do.

So, how do we build meaningful relationships that stand the test of time? It’s simple, but not easy. Start by thinking long-term. Don’t just network—invest. Listen more than you talk. Show up not just when it’s convenient but when it matters most. And always, always focus on adding value.

Here’s a little secret: while the “what” of business might change, the “who” rarely does. Prioritize the relationships, and the rest will take care of itself. Because at the end of the day, success isn’t just about transactions; it’s about trust.

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Mitch Jackson | links