Leverage This Strategy To Connect Faster and Better

When someone asks you, “What do you do for a living?” they’re not just asking for a title—they’re opening a door to connection, understanding, and maybe even opportunity.

But here’s the problem: most people walk right past that door without a second thought.

Take the classic lawyer response: “I’m an estate planning attorney.” That’s it. The conversation stops there. The other person nods politely, maybe says, “Oh, that’s interesting,” and then the moment fizzles out.

Now, imagine if that same lawyer approached the question differently—strategically, even creatively. Instead of giving a label, they gave the person something they could connect to, something memorable. Here’s how.

Step 1: Flip the Script

Instead of diving straight into what you do, respond with curiosity:

_“Thanks for asking! What line of work are you in?” _ This does two things: First, it shows genuine interest, which immediately creates a positive impression. People love talking about themselves, and when you listen, you earn their trust. Second, it gives you valuable information that can shape how you respond.

For example, if they say, “I’m in real estate,” or “I run a nonprofit,” you now have context to tailor your response in a way that resonates with their world.

Step 2: Connect the Dots

Once you understand their work, reframe your answer to show how what you do might connect with their needs or interests.

For instance, let’s say you’re an estate planning attorney, and the person you’re speaking with says they work in real estate. Instead of simply stating your title, you might say:

“I’m an attorney who loves helping families and business owners protect what’s most important to them—like their homes and investments. I often work with real estate professionals to make sure my clients’ assets are fully protected and passed on smoothly to the next generation.”

Suddenly, you’re not just a lawyer; you’re someone who understands their world and might even be a resource for them.

Step 3: Plant the Seeds of Collaboration

Here’s where the conversation can really take off. Once you’ve established a connection, take it a step further by inviting collaboration or offering value.

You could say:

“In fact, many of my clients are real estate investors or homeowners who are looking for experts to help them manage their properties. I’m always happy to connect my clients with trusted professionals—maybe there’s a way we could work together down the road?”

Now you’re positioning yourself as someone who adds value, not just a title-holder. You’ve also planted the idea of a mutually beneficial relationship without being pushy.

Let's take another example. Suppose you're a digital marketing expert and someone asks, “What do you do for a living?” Instead of replying with a flat, “I’m a digital marketer,” _you pivot with curiosity: _“Thanks for asking! What line of work are you in?”

If they respond, “We’re in retail,” don’t stop there. Instead, dig a little deeper with follow-up questions like: “That’s great—what kind of retail? Are you primarily brick-and-mortar, online, or a mix of both? What’s your biggest focus right now—expanding your customer base, increasing repeat buyers, or something else?”

This allows them to open up about their business, and it gives you valuable insight into their challenges or goals. Then, when you share what you do, you can tailor your response: “I help businesses like yours attract and convert more customers online. For example, if growing online sales is a priority, I specialize in strategies like improving website performance, targeted ad campaigns, and customer retention tactics. I’d love to brainstorm some ideas that might work for your business.”

By digging deeper, you’re not just sharing what you do—you’re engaging in a dialogue that makes your expertise relevant to their world. It’s a powerful way to build rapport and leave a lasting impression.

Why This Works

Think of this approach like planting a tree. The first response—the standard “I’m an attorney”—is like tossing a seed on concrete. Nothing grows. But when you take the time to ask about the other person, tailor your answer, and suggest ways to collaborate, you’re planting that seed in rich soil. You’re giving it a chance to grow into something more.

This strategy isn’t just about business, though. It’s about making your work relatable. People connect with stories, with how you make them feel, and with how what you do might impact their lives.

Final Thought

The next time someone asks, “What do you do for a living?” remember: your goal isn’t to answer—it’s to engage. Ask questions, listen, and connect your answer to their world. This isn’t just a way to make small talk; it’s a way to turn everyday conversations into meaningful opportunities.

So, the real question is: the next time someone asks what you do, how will you respond?

PS- Need help with crafting an elevator pitch? Try this AI prompt:

_You are a business owner or entrepreneur looking to make a strong first impression in any setting. Imagine describing your business to someone who could be your ideal client, partner, or investor. Provide the following details:

Now craft a 15-30-second elevator pitch that is clear, engaging, and memorable. Ensure it highlights your value, speaks directly to your audience’s needs, and leaves them curious to learn more._

Mitch Jackson | links