Winning Isn’t Everything—But It’s Pretty Close

Winning matters. Whether you’re standing in a courtroom, closing a deal, or negotiating a contract, winning represents more than just victory—it’s proof that preparation, persistence, and principles can align to create success. In my world as a trial lawyer, the goal is clear: win the case. Not for the glory, but because winning is often what justice and my clients deserve.

Let me take you back for a moment. Growing up, I remember the rise of participation trophies. The concept felt warm and inclusive at first—a way to celebrate everyone. But as the years went on, it became clear that this “everyone wins” mentality didn’t prepare anyone for the realities of life. In the real world, outcomes matter. Effort is important, of course, but results are what drive progress.

Winning ignites something in us. It’s not just about the medal or the accolade; it’s about the mindset. When you approach a challenge with the belief that second place isn’t good enough, you push harder. You prepare better. You play ethically but relentlessly, knowing that success is earned, not handed out.

Sure, how you get to the end matters and not every battle will end in victory. That’s life. But in business, and in court, the mindset that not winning is unacceptable is what separates good from exceptional. Because when your win serves the greater good—your client, your team, your vision—that’s not just success. That’s purpose fulfilled.

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Mitch Jackson | links