How To Create AI, Web3 and Metaverse Branding and Licensing Opportunities Garrett Jackson and Mitch Jackson

Pioneering the Future of Entertainment: AI, Web3, and the Metaverse at Your Fingertips

Welcome to the cusp of a revolution. Not just any revolution—a digital revolution that’s reshaping entertainment, rewriting the rules, and redefining success. We’re talking about AI, Web3, and the metaverse, the trifecta of technology that’s no longer just for the tech-savvy. It’s for anyone with a vision to thrive in a world where pixels and code intersect with human creativity. And that means you—whether you’re an artist, an influencer, a content creator, or simply someone with big dreams and a Wi-Fi connection.

But let’s pause for a moment. What does all this really mean? You’ve probably heard the buzzwords: “blockchain,” “NFTs,” “augmented reality.” Maybe you’ve even toyed with ChatGPT or glimpsed a virtual concert in a metaverse space. It’s exciting—sure. But it’s also overwhelming, right? The possibilities feel endless, but so do the questions. How do you use these tools to elevate your brand, unlock (oops,

Introduction 1,244 words

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Other Books 153 words

Disclaimer and Copyright

Disclaimer

This publication does not provide professional advice including legal, financial, tax or investment advice. Always do your due diligence and consult with an experienced professional in your state, region or country.

Copyright

Pursuant to applicable state, federal and international laws, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, including on web2, web3 and metaverse platforms, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, and all amendments thereto, without either the prior written permission of the publisher or authors.

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Foreword

As we stand on the cusp of a new era of entertainment, it's essential that creators, influencers, and entertainers understand the impact of emerging technologies like AI, Web3 and the Metaverse. These innovations are set to transform the way we create, distribute, and consume entertainment, and those who embrace these changes will be well positioned for success in the years ahead.

The Industrial Revolution was a period of dramatic change in the 18th and 19th centuries, marked by the introduction of new manufacturing processes, advances in transportation and communication, and a shift towards mechanization and automation. These innovations had a profound impact on society, transforming the way people worked, lived, and interacted with one another.

Similarly, the rise of the AI, Web3 and the Metaverse can be seen as a comparable revolution in the entertainment industry. Just as the Industrial Revolution introduced new technologies and methods of production that made goods cheaper, faster,

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Talk To AI

We believe in walking the walk, using the tools we talk about to create something worth your time. Thanks to AI, we’ve not only made this book smarter but also included a bonus: access to a unique AI agent built just for you. Because leveraging the right tools isn’t just smart—it’s how we all move forward.

Screenshot 2024-12-13 at 9.06.48 AM.png

With this link you can ask the AI agent anything about the concepts shared in this book—type your questions or even start a voice conversation. Want follow-ups? Go for it. Do a deep dive on any concept you'd like to learn more about. This is a very cool addition to the book and it wouldn't have been available without AI.

Click here to talk to our AI Agent to do your own personal and unique deep dive.

Mitch Jackson | links</

Talk To AI 151 words

Chapter 1: Licensing—The Gateway to Boundless Possibilities for Creators, Entrepreneurs, and Business Owners

Licensing is like the secret sauce in your favorite dish—so often overlooked, but it’s the thing that brings everything together and keeps you coming back for more. Whether you’re a creator, an entrepreneur, or a business owner, licensing your intellectual property (IP) is one of the most powerful moves you can make to expand your reach, secure passive income, and position yourself for future opportunities.

But here’s the kicker: licensing isn’t just about contracts or royalties. It’s about leveraging your unique identity—your name, likeness, voice, or even a digital version of yourself—to create entirely new worlds of engagement. And in the age of AI, web3, and the metaverse, these worlds are no longer limited by physical constraints.

So, What Exactly Is Licensing?

Let’s break it down. Licensing is basically you giving someone else permission to use your intellectual property—in ex

Chapter 1: Licensing—The Gateway to Boundless Possibilities for Creators, Entrepreneurs, and Business Owners 1,234 words

Chapter 2: Virtual Immortality- Creating and Monetizing Digital Avatars in the Metaverse

Here’s a question: What if you could live forever—not in the sci-fi sense of cryogenics or consciousness uploading—but through a digital version of yourself that thrives in the metaverse? Intriguing, right? Welcome to the world of virtual immortality, where entertainers, artists, creators, and influencers are turning their likenesses into thriving digital avatars.

But this isn’t just a shiny concept for tech enthusiasts or a plotline from a Black Mirror episode. It’s happening now. And it’s shaping the way we think about identity, interaction, and—let’s not forget—revenue. Let’s take a stroll down this fascinating (and slightly mind-bending) avenue, one virtual brick at a time.

You, But Make It Digital

Imagine this: a digital version of you that performs at virtual concerts, interacts with fans in immersive worlds, and even teams up with other avatars for collaborations you wouldn’t have dreamed of in

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Chapter 3: Sound Bytes of the Future – Harnessing AI to Transform Your Voice and Expand Your Reach

Imagine this: your voice, a perfect mirror of its real-world warmth and timbre, available 24/7, even when you’re off sipping coffee or walking the dog. Sounds like science fiction? Not anymore. Thanks to AI-driven voice synthesis, the unimaginable has become your next creative opportunity.

Let’s talk about what this means for you—not just as a creator, influencer, or artist, but as someone who has something to say. Because trust me, the future isn’t just calling—it’s yelling your name in Dolby surround.

What If You Could Be Everywhere at Once?

You know the drill: a big project looms, and your schedule feels tighter than skinny jeans after Thanksgiving dinner. But what if your voice could handle that audiobook narration and star in a video game while you’re busy writing your next hit? That’s the promise of AI voice synthesis.

Cutting-edge platforms like ElevenLabs.io take your voice—its qui

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Chapter 4: Fashioning a New Reality – Launching Digital Clothing Lines and Accessories for Virtual Worlds

How will you, and your audience or fans feel, when your avatar struts down a glowing virtual runway, donning a jacket that flickers with animated patterns, catching the virtual crowd’s collective gasp? Today, the boundaries of reality blur into the digital realm, and your brand could be the one turning heads—both pixelated and real. Welcome to the metaverse, where digital fashion isn’t just a trend; it’s a movement reshaping how we express ourselves.

You know what’s even cooler? The possibility that your real-world hoodie could match your avatar’s, seamlessly bridging your offline and online personas. Tommy Hilfiger is already there, partnering with Ready Player Me to launch Parallel by Tommy Hilfiger, a collection of metaverse-compatible garments. When customers buy the hoodie, they get the digital counterpart, ready for their virtual selves to rock in platforms like Spatial in the metaverse.

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Chapter 5: The NFT Gold Rush – Redefining Entertainment Through Non-Fungible Tokens

What if I told you there’s a way to transform a fleeting digital moment into something timeless and valuable? And not just valuable in the emotional, “cherish forever” sense, but valuable in a cold, hard cash sense too. That’s the magic—and madness—of NFTs. Love them, hate them, or barely understand them, NFTs are not just a buzzword. They’re shaking up industries, especially entertainment, and, if played right, could be your ticket to the next big thing.

Let’s dig in.

NFTs: A New Frontier for the Entertainment Industry

Okay, here’s the thing: NFTs (Non-Fungible Tokens) are essentially digital collectibles, but with one very important twist—they’re verifiably unique. Think of it like owning the original Mona Lisa versus a print. The difference? NFTs live on the blockchain, a digital ledger that guarantees authenticity and ownership. It’s kind of like having an indestructible certificate of ownership that an

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Chapter 6: Decentralized Domination – Revolutionizing Entertainment with Web3

How about creating an experience where your fans don’t just support your work; they’re co-creators, investors, and collaborators in your success? That’s not some utopian dream—it’s the reality that Web3 is making possible. Whether you’re an entertainer, artist, or entrepreneur, this decentralized frontier offers tools and opportunities that go far beyond fan engagement. It’s about building communities, creating new revenue streams, and gaining control over your digital identity in ways that traditional platforms simply can’t match.

Let’s talk about how Web3 is flipping the script—and how you can lead the charge.

What Even Is Web3? (And Why Should You Care?)

Before we dive in, let’s clarify what we’re talking about. Web3 isn’t just a buzzword. It’s a movement. Unlike Web2, where centralized platforms like YouTube or Instagram hold all the cards, Web3 is decentralized. Think blockchain, smart contracts, and DAOs (d

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Chapter 7: The Future of Philanthropy – Blockchain Technology for Transparent and Accountable Charity Initiatives

You’re a successful entertainer with millions of fans who trust your vision and support your causes. You’ve partnered with charities, hosted events, and donated millions over the years. But there’s always that lingering question in the back of your mind—and your fans’ minds, too—Where’s the money actually going?

Enter blockchain technology, the ultimate game-changer for philanthropy. At its core, blockchain is about transparency, accountability, and efficiency. It’s a fancy word for a pretty straightforward concept: an unchangeable, open ledger that tracks every transaction. For entertainers venturing into charitable work, this technology offers a way to build trust with fans, amplify impact, and ensure every dollar is used as intended.

Let’s break it down, one innovation at a time.

Tokenized Giving: Turning Donations into Engagement

What if donating to charity felt more lik

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Chapter 8: Web3 Digital Characters – The Future of Connection and Creation

Let’s face it—this isn’t just about pixels on a screen or quirky avatars in a digital world. It’s bigger, more electric, and way more personal. Web3 digital characters have emerged as the soulful bridge between technology and storytelling, offering endless opportunities for creativity, community-building, and commerce. If you’ve ever wondered what happens when imagination collides with blockchain and AI, buckle up. This chapter is your backstage pass.

Meet the New Stars of Web3

Here’s the thing about digital characters: they’re not just tools—they’re personalities. Case in point? Gary Vaynerchuk’s VeeFriends. These aren’t just doodles minted on Ethereum; they’re a universe of traits, stories, and values designed to inspire. VeeFriends characters, like “Empathetic Elephant” or “Patient Panda,” serve as emotional touchpoints for Gary’s audience. The concept has been expanded to children's toys, books and Saturday morning

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Chapter 9: The New Wave of Content Creation – Partnering with AI to Redefine Music and Visuals

You enjoy creating music and you’re in the studio, headphones on, fingers poised above your keyboard. But this time, your creative partner isn’t a bandmate or a director—it’s an AI algorithm. It’s not just humming along in the background; it’s actively contributing. Sounds futuristic? Well, welcome to the present.

AI isn’t just creeping into creative fields—it’s charging in, breaking down barriers, and rewriting the rules of how we create, share, and experience art. Whether you’re a musician, filmmaker, or digital artist, artificial intelligence is reshaping the creative landscape, and if you’re not exploring its potential, you might just be missing the next big wave.

Hollywood: The Canary in the Coal Mine

Hollywood, the crown jewel of creativity, is already feeling the AI ripple effects. If you’re wondering how AI is transforming entertainment, buckle up—because the list is long and fascinating.

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Chapter 10: Augmented Stardom—How AR Mobile Apps Can Transform Fan Engagement

How about having your fans, armed with nothing but their smartphones, summoning a holographic version of you into their living rooms. They’re laughing, posing for selfies, maybe even “talking” to you through pre-recorded voice commands. Sounds like sci-fi, doesn’t it? But augmented reality (AR) makes this vision not only possible but incredibly accessible.

Let’s dive into this brave new world of AR mobile apps—a realm where entertainers, artists, and influencers can craft unparalleled fan experiences, deepen engagement, and cement their digital legacy.

What is AR, and Why Should You Care?

AR blends digital elements with the physical world, creating immersive experiences that look—and feel—like magic. But here’s the kicker: it’s not just for gaming or furniture shopping anymore.

Take IKEA, for instance. Yes, the Swedish furniture giant. Their app, IKEA Place, has flipped furniture shopping on its head. It lets

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Chapter 11: Gaming the System—Building Your Brand in Virtual Worlds

You know that feeling when you’re flipping through channels and stumble upon a show you didn’t even know you wanted to watch, and suddenly, two hours are gone? That’s kind of what the gaming industry and metaverse platforms are like right now—an irresistible rabbit hole of opportunities. And if you’re an entertainer, artist, or influencer, these platforms aren’t just playgrounds; they’re arenas where you can grow your brand, connect with fans, and create new revenue streams.

But let’s not get ahead of ourselves. First, let’s talk about why these virtual worlds matter so much.

Virtual Gold Mines: Why Gaming Matters for Your Brand

The gaming industry isn’t just “big”—it’s a juggernaut. With billions of active players worldwide, games like Fortnite, Minecraft, and platforms like Roblox are more than just games—they’re cultural phenomena. And the metaverse? That’s the next frontier where gaming, social media, and commerce coll

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Chapter 12: AI-Generated Artistry—Where Technology, Creativity, and Intellectual Property Collide

Here's something to consider- an artist spends years honing their craft, working tirelessly to create visually stunning and emotionally evocative pieces. Then, in the span of seconds, an algorithm generates something so striking that you’d swear it must have come from the mind of a creative genius.

Welcome to the world of AI-generated artistry, a place where brushes and keyboards meet, where inspiration is algorithmic, and where the boundaries of creativity are being redrawn daily.

Nowhere is this more evident than in the story of Beeple—Mike Winkelmann to his friends. Up until 2021, his digital art was selling for around $100 a pop. Then, in a plot twist no one saw coming, one of his NFT pieces sold for a jaw-dropping $69 million at Christie’s. Let that sink in. Sixty. Nine. Million. Dollars. Suddenly, Beeple wasn’t just an artist; he was a phenomenon, a living legend, one of the top three most val

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Chapter 13: Navigating the Legal Landscape—Protecting Your IP and Maximizing Profits in the Age of AI, Web3, and the Metaverse

Let’s cut to the chase: the age of AI, Web3, and the metaverse isn’t just futuristic—it’s here. And it’s already reshaping how we create, share, and monetize ideas. But here’s the thing: while these new frontiers are thrilling, they come with a tangled web of legal questions that most people would rather not think about. If you’re creating something valuable in this space—whether it’s a digital collectible, a groundbreaking AI model, or even a virtual storefront—you need to know how to protect it. Otherwise, someone else might profit from your work before you do.

You might be thinking, “Alright, but isn’t this just like copyrighting a song or trademarking a logo?” Yes—and no. The rules of intellectual property (IP) still apply, but these new technologies are rewriting the playbook in ways that can leave even seasoned professionals scratching their heads.

**The Four Pillar

Chapter 13: Navigating the Legal Landscape—Protecting Your IP and Maximizing Profits in the Age of AI, Web3, and the Metaverse 1,189 words

Chapter 14: Building Your Digital Empire – Strategies for Long-Term Success in AI, Web3, and the Metaverse

Let’s get something straight: the future is digital. Scratch that—it’s already here. If you’re an artist, creator, entertainer, or influencer, the rise of AI, Web3, and the metaverse isn’t just something to watch from the sidelines; it’s your golden opportunity to craft a legacy that thrives long after today’s trends have faded into the digital abyss.

This chapter isn’t about quick wins or viral moments (although those are fun). It’s about playing the long game—strategies that will let you build something enduring, something worth remembering. Ready? Let’s get to it.

The “Don’t Put All Your Eggs in One Tech Basket” Rule

You wouldn’t bet your whole career on a single song, painting, or video, right? The same applies to building your digital empire. The tech world moves at warp speed. Platforms rise and fall faster than you can say “MySpace.” So, diversifying isn’t just smart—it’s survi

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Chapter 15: The Future Awaits – Embracing Change and Redefining Entertainment

The entertainment world isn’t what it used to be—and that’s putting it mildly. AI is composing music and writing scripts, Web3 is reimagining ownership, and the metaverse? It’s painting a picture of digital landscapes where creators don’t just play; they build, live, and thrive. This isn’t a sci-fi movie anymore. It’s our everyday reality.

So, where does that leave entertainers, creators, artists, and influencers? At a thrilling crossroads where the next step isn’t just about surviving the change—it’s about embracing it and shaping the future of entertainment itself.

Lifelong Learning: Your Secret Weapon

Think of the landscape of AI, Web3, and the metaverse as an ever-evolving puzzle. It’s complex, sure, but the pieces are there, waiting for you to figure out how they fit. And lifelong learning? That’s your cheat code.

It’s not about just keeping up; it’s about staying curious. Wondering what’s next. Seeking o

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About The Authors

Garrett Jackson

Garrett is a graduate of the University of Southern California’s Marshall School of Business and a Post Creative Strategist at VaynerMedia (Los Angeles). This past year he spent three weeks in London working for clients at the Paris Olympics. Garrett excels at devising and implementing creative content strategies that captivate audiences, strengthen brand identity, and ultimately drive the desired outcomes, such as increased engagement, brand awareness, or conversions.

Prior to VaynerMedia and while a student at USC, Garrett co-founded ManeuVR, Inc., an agency that shows creators, entrepreneurs, and business owners how to leverage web3 and the metaverse to create unique brands, new opportunities, and drive additional lanes of revenue. Garrett is the co-author of an Amazon #1 new release, “The Web3, Metaverse and AI Handbook.” Connect with Garrett on LinkedIn

About The Authors 410 words