The Web3, Metaverse and AI Handbook Harnessing Emerging Technologies to Empower Creators, Entrepreneurs, and Business Owners. Garrett Jackson and Mitch Jackson

Open INTRODUCTION: Welcome to the Future of Everything

INTRODUCTION: Welcome to the Future of Everything

You are standing inside a moment that doesn’t just mark change. It demands it. This is not about learning a few new tools or brushing up on buzzwords. This is about deciding who you want to be as the world rewires itself. Web3, the metaverse, and artificial intelligence are not on the horizon. They’re already here, reshaping how we build businesses, connect with people, and shape our careers. This is a call to step forward, grab the reins, and move.

The reason this book exists is simple. The world is moving fast. What used to take decades now takes months. Blockchain is decentralizing trust. Virtual environments are shifting how we meet, learn, and entertain. AI is turning tasks that once needed a team into something you can now do in minutes. That’s not science fiction. That’s your new reality. And that reality is accessible right now.

Most people feel overwhelmed trying to keep up with the speed of all this. Questions pile up. What does web3 act

Open Disclaimer and Copyright

Disclaimer and Copyright

Disclaimer

This publication does not provide professional advice including legal, financial, tax or investment advice. Always do your due diligence and consult with an experienced professional in your state, region or country.

Copyright

Pursuant to applicable state, federal and international laws, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, including on web2, web3 and metaverse platforms, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, and all amendments thereto, without either the prior written permission of the publisher or authors.

Copyright © 2024 by Mitch Jackson, Garrett Jackson, Maneuver Mediation, Inc. and Jackson and Wilson, Inc. All rights reserved.

Open Chapter 1: WEB3 – The Internet’s Evolutionary Leap

Chapter 1: WEB3 – The Internet’s Evolutionary Leap

Web3 flips the internet inside out. It puts people at the center, not platforms. Ownership moves from corporations to creators. Decision-making shifts from boardrooms to communities. Data control returns to the individual. This isn’t a tweak to the system. It’s a reset.

Instead of relying on centralized servers that stockpile your information, Web3 runs on decentralized networks. Information gets spread out, not locked down. That structure rebuilds trust from the ground up. There are no silent edits, no hidden gatekeepers, no buried terms. You see what’s happening and who’s involved. Transparency is built in, not promised.

Blockchain is the engine behind this shift. It’s a permanent record of truth, open to anyone who wants to verify it. Every transaction is recorded. Every change is visible. There’s no middle layer for manipulation. What happens on-chain stays on-chain. That certainty unlocks new ways of working, creating, and building.

Smart

Open Chapter 2: DECENTRALIZATION – The Foundation of Web3

Chapter 2: DECENTRALIZATION – The Foundation of Web3

Decentralization is about giving people back control. It’s the move from systems where a handful of companies own your data, control your access, and profit from your work to systems where you own your identity, your assets, and your voice. It’s not a dream. It’s a shift already underway and gaining speed. The internet is being rebuilt from the inside out, with trust as its foundation and freedom as its core value.

Right now, most digital experiences are controlled by centralized servers. Your messages, money, and memories all sit on platforms that can change terms without notice, sell your data, and shut you out at any time. Decentralization flips that model. Instead of trusting a single gatekeeper, you rely on a network. It’s a structure where every user has a stake and every transaction is secured, verified, and shared across countless computers. No single point of failure. No top-down control. Just a shared system that puts people first.

Fo

Open Chapter 3: BLOCKCHAIN- The Digital Ledger Changing Everything

Chapter 3: BLOCKCHAIN- The Digital Ledger Changing Everything

Blockchain is a digital record-keeping system that removes the middleman, keeps everything visible, and locks in every entry with unshakable certainty. Once something is recorded, it’s permanent. The system relies on many computers agreeing on what’s true, not on a single authority calling the shots. That alone changes everything.

Each piece of data lives in a block, and each block is connected to the next like links in a chain. Every link is locked tight with encryption. If someone tries to change one, they would have to convince the majority of the network to go along with it. That is not going to happen. That kind of structure doesn’t allow for corruption to sneak in quietly. It exposes tampering instantly and makes trust built-in rather than earned.

This isn’t about hype or headlines. It’s about a shift in control. Blockchain gives people direct access to data without asking permission from banks, governments, or tech giants. Every

Open Chapter 4: SMART CONTRACTS – The Digital Agreements That Enforce Themselves

Chapter 4: SMART CONTRACTS – The Digital Agreements That Enforce Themselves

Smart contracts are changing how deals get done. They don’t ask for permission and they don’t rely on middlemen. Once the terms are set, they execute on their own. No friction. No paperwork. No delays. They live on the blockchain and carry out instructions with precision. Every step is visible. Every result is locked in. Every agreement is built on code, not hope.

These contracts are digital, self-operating, and impossible to tamper with once launched. They remove guesswork and erase the risk of human error. You define the rules up front, and the rest happens automatically. A payment hits a threshold, a product is delivered, a condition is met—the contract moves forward. No follow-up. No back-and-forth. Just results.

Blockchain anchors the system. It records every step and keeps the record public. Everyone involved sees the same thing. There are no edits behind closed doors. No selective memory. No disappearing details. T

Open Chapter 5: NON-FUNGIBLE TOKENS (NFTs) – Redefining Ownership in the Digital Age

Chapter 5: DIGITAL ARTIFACTS – Redefining Ownership, Value, and Utility in the Digital Age

Digital Artifacts are changing what ownership means. They are not just reshaping how things are bought and sold. They are rewriting how we define value, trust, and identity in a world where everything is becoming digital. These assets are not theories. They are already here, embedded in how we create, store, and exchange everything from contracts to art.

A digital painting, a plot of land in a virtual city, and a legal contract now exist on the same plane. These are Digital Artifacts. They exist as entries on blockchains. They can prove what is real, who owns what, and when something was created. They don’t rely on belief or third-party validation. They rely on code, recordkeeping, and permanence.

This shift is not technical. It’s foundational. Property rights, once guarded by paper and process, now live on transparent public ledgers. Ownership no longer needs a gatekeeper. If something exists, it can be to

Open Chapter 6: DECENTRALIZED AUTONOMOUS ORGANIZATIONS

Chapter 6: DECENTRALIZED AUTONOMOUS ORGANIZATIONS (DAOs)

DAOs are here and they are changing how people build, decide, and move forward together. No titles. No headquarters. No single person in charge. This is not a prediction. It’s a structure that already exists. It’s not built on hierarchy or gatekeeping. It’s built on code, community, and clarity. DAOs—Decentralized Autonomous Organizations—run on smart contracts that execute rules automatically and put real power in the hands of their members.

In a DAO, power flows through tokens. Hold tokens, and you get to vote. Vote, and you help steer the ship. Every decision, every vote, every transaction lives on the blockchain. Nothing hides. No backroom deals. No filtered agendas. Just open records and shared accountability. Participation is not symbolic. It is the mechanism of control.

DAOs remove the slow, heavy machinery of old institutions. No one needs permission to propose or to lead. Members make decisions together. Smart contracts handle exec

Open Chapter 7: DECENTRALIZED APPLICATIONS (DAPPS) – The Future of Software

Chapter 7: DECENTRALIZED APPLICATIONS and OPEN-SOURCE SOFTWARE

You no longer need permission to create. You do not need to wait for gatekeepers, legacy systems, or billion-dollar platforms to decide what’s possible. The tools are in your hands. Decentralized applications and open-source software are not trends. They are a reset. They are the foundation of a world where users are no longer products, creators are no longer silenced, and businesses are no longer boxed in by corporate control.

Decentralized applications operate on public blockchains. They replace middlemen with smart contracts. These are lines of code that automatically enforce rules, transactions, and agreements. No third party. No friction. No waiting. When you use a decentralized app, you interact directly. You log in with your digital wallet, not a username and password. You own your data. You control your identity. Your digital assets move with you, not with a centralized server. The architecture is distributed. This means no singl

Open Chapter 8: CRYPTOCURRENCY

Chapter 8: CRYPTOCURRENCY

Cryptocurrency is digital money that doesn’t need a bank, doesn’t ask permission, and doesn’t wait for anyone to catch up. It runs on code, lives on networks, and moves on public ledgers that anyone can read. You can send it to anyone across the globe, fast, with minimal cost. No red tape. No gatekeepers. No waiting in line. This is currency that belongs to the people using it.

The entire system is built on decentralized networks. No single government or corporation holds the keys. That’s not a fantasy. That’s a functioning system already moving trillions. Every transaction is recorded on a digital ledger known as a blockchain. That ledger is public, secure, and impossible to rewrite. Once it’s written, it stays written. The value of that recordkeeping isn’t just speed or convenience. It’s trust, built right into the infrastructure.

Bitcoin made it famous. Ethereum made it useful. Thousands of others followed, each carrying their own rules and purposes. Some are fast. So

Open Chapter 9: DIGITAL WALLETS – Your Gateway to the Web3 World

Chapter 9: DIGITAL WALLETS – Your Gateway to the Web3 World

A digital wallet is no longer a feature. It is the foundation. It’s how you claim your place in a system where you hold the keys. Not the bank. Not the platform. You. Your Web3 wallet is software that stores your cryptocurrency, NFTs, and digital identity. It is how you move inside the blockchain economy. It is how you pay, own, and verify.

When you open a Web3 wallet, you’re not just creating an account. You are setting up a vault. Inside that vault is everything from your funds to your reputation. The blockchain verifies every move you make. Every transaction is permanent. There is no middleman. There is no reset button. This is a system built on transparency and personal responsibility.

Digital wallets come in two main forms. One connects to the internet. One does not. The internet-connected wallet gives you fast access. You use it for daily moves. Fast trades. Interactions with decentralized applications. The offline wallet is your l

Open Chapter 10: DECENTRALIZED FINANCE (DEFI) – A New Frontier for Money and Access

Chapter 10: DECENTRALIZED FINANCE (DEFI) – A New Frontier for Money and Access

You don’t need a bank to borrow. You don’t need a broker to trade. You don’t need permission to move your money. What you need is an internet connection and the decision to take control. That’s what Decentralized Finance makes real.

DeFi is a system built on code instead of gatekeepers. It replaces outdated paperwork and approvals with smart contracts. These are digital agreements that trigger automatically when conditions are met. No signatures. No business hours. No delays. The rules are hardwired, and the process is instant.

There’s no central authority to approve or deny you. There’s no banker deciding your worth. DeFi is open to anyone. You show up. You participate. You make the call. Every transaction is recorded publicly on the blockchain. No secrets. No guesswork. It’s all traceable and permanent.

Behind the scenes, DeFi runs on blockchain networks like Ethereum. That’s the infrastructure powering the smart

Open Chapter 11: TOKENIZATION – Turning Assets Into Digital Power

Chapter 11: TOKENIZATION – Turning Assets Into Digital Power

Tokenization turns ownership into something anyone can understand and act on. It takes real things, digital goods, and access rights and translates them into tradable digital assets. These assets, called tokens, live on a blockchain and move without borders, banks, or red tape. This isn’t theory. It’s real. And it’s happening now.

A token can represent a home, a painting, a ticket, or access to an event. Once it exists, it can be sold, traded, or used to unlock something else. It can prove you own part of a property. It can give you a vote in a company’s decisions. It can be exchanged for goods or services. These tokens travel across networks. They’re not stuck in silos. They connect people and systems with one purpose: to make ownership fast, clear, and possible.

Tokenization removes the friction that blocks people from participating. A startup can tokenize part of its business and invite people across the world to invest. A venue can

Open Chapter 12: METAVERSE – Where Digital Meets Reality

Chapter 12: METAVERSE – Where Digital Meets Reality

The metaverse is not a concept. It is a space. It exists. You can walk into it. You can build inside it. You can reach people through it. It is the digital extension of our lives and our identities. And it is moving fast.

This space is not confined to one platform. It is a living network of virtual environments. It spans virtual reality, augmented overlays, and mixed digital worlds. It is available on your screen, in your headset, and through your voice. It is always on. Always expanding. And it offers more than a place to visit. It offers a place to live, connect, and create.

The metaverse is built for interaction. It is not static. It responds. You do not just observe it. You participate. You can talk with someone across the globe and feel like they are sitting next to you. You can present in a virtual room and see your audience nod, lean in, raise hands. These environments do not pause when you leave. They continue. They evolve. They generate

Open Chapter 13: VR HEADSETS – Your Portal to the Virtual World

Chapter 13: VR HEADSETS – Your Portal to the Virtual World

A VR headset is more than gear. It is the doorway between your physical space and a digital world built to respond to you. Once it’s on, the environment around you fades and you step into one that listens, reacts, and moves with you. You are not just watching. You are in it. You’re present in ways that traditional screens never allowed.

The right VR headset creates immersion that feels instinctive. It matches your body’s language. When you turn your head, the world follows. When you reach out, something is there. This kind of presence is not about escaping reality. It is about expanding what you can do inside it.

Picking a headset starts with knowing your goal. There are people building businesses, teaching courses, launching products, or just playing. That purpose drives the features you need. Clarity matters. Comfort matters. Speed matters. So does simplicity. Focus on the gear that fits your priorities. Ignore the noise.

Comfort com

Open Chapter 14: DIGITAL LAND, VIRTUAL SPACES, AND VENUES IN THE METAVERSE

Chapter 14: DIGITAL LAND, VIRTUAL SPACES, AND VENUES IN THE METAVERSE

The metaverse is not a trend. It is a new layer of reality. Digital land is the soil. Businesses, artists, educators, and everyday people are already staking claims, building out visions, and shaping how we connect, create, and live in this space. You don’t need permission. You need clarity, direction, and a plan.

Digital land is virtual property. These parcels live on blockchain networks and are purchased and secured using NFTs. That means ownership is recorded permanently, publicly, and without dispute. You can own a single plot or an entire island. You can build something simple or something no one’s ever imagined. You’re not tied to gravity, cost per square foot, or outdated real estate rules. Your ideas are the blueprint.

This land isn’t passive. It moves. You can design a branded virtual showroom. Host a concert. Launch a startup hub. Invite guests into your immersive gallery, school, office, or sanctuary. It’s your stage

Open Chapter 15: ARTIFICIAL INTELLIGENCE (AI) – The Co-Pilot of the Future

Chapter 15: ARTIFICIAL INTELLIGENCE (AI) – The Co-Pilot of the Future

Artificial intelligence is not science fiction. It is here, and it is reshaping everything. It learns, adapts, decides, and it does it faster than we ever imagined. This isn’t about magic. This is about math, logic, and data doing what no human mind can do alone. AI is a machine trained to think, and it’s doing it at a scale that shifts power, rewrites habits, and changes outcomes.

AI reads patterns. It processes more data in a second than most of us will touch in a lifetime. That data feeds models that predict behavior, spot problems, and suggest next moves. This is happening right now, inside your phone, in your car, and across every industry. It recommends your music. It sorts your email. It watches how you move, speak, spend, and decide. It tracks the patterns and gets smarter every time you use it.

The core idea is simple. Teach machines to do what humans do. That starts with narrow AI, focused on specific tasks. It can re

Open Chapter 16: DIGITAL IDENTITY AND BRANDING – Your Web3 Persona

Chapter 16: DIGITAL IDENTITY AND BRANDING – Your Web3 Persona

Your digital identity is your signature. It speaks before you do. In Web3, it is not a suggestion or a side project. It is your foundation. This space runs on trust, presence, and clarity. If people cannot recognize you, understand you, or feel you through your digital footprint, you vanish into noise.

You are not just picking a username or uploading a logo. You are building a signal that reaches across virtual spaces. It includes your values, your tone, your consistency, and the way you show up every time someone clicks, taps, or interacts. This isn’t branding for vanity. This is visibility with purpose.

In the decentralized web, you gain tools that move beyond static profiles and old platforms. You can claim blockchain-based domains that act as digital IDs, wallets, and calling cards. You can craft avatars that join virtual meetings, events, and immersive spaces, speaking on your behalf. These are not gimmicks. They are your handshak

Open Chapter 17: DEEP FAKES, DIGITAL ADDICTION, PRIVACY, AND SECURITY – Navigating Risks in Web3 and Beyond

Chapter 17: DEEP FAKES, DIGITAL ADDICTION, PRIVACY, AND SECURITY – Navigating Risks in Web3 and Beyond

The pull of Web3, the metaverse, and AI is real. These tools are already shaping how people build, connect, create, and earn. They open doors, but they also raise hard questions about trust, privacy, mental health, and control. What starts as possibility can quickly turn into danger when ignored or misused.

Deep fakes are no longer science fiction. Anyone can manufacture a video that looks and sounds real. That false reality can wreck lives, sway elections, and spread lies faster than the truth can catch up. When people lose faith in what they see and hear, the ground beneath them starts to shake.

Digital addiction is no less destructive. These platforms are built to keep you locked in. Endless scrolling. Constant pinging. Gamified rewards. Over time, the cost adds up. Focus disappears. Relationships fade. Mental clarity takes a hit. People lose time, and businesses lose energy. The damage is in

Open Chapter 18: DUE DILIGENCE – Navigating Web3, Metaverse, and AI Safely

Chapter 18: DUE DILIGENCE – Navigating Web3, Metaverse, and AI Safely

Due diligence is the difference between building something real and falling for a digital illusion. In every serious business move across Web3, the metaverse, and artificial intelligence, it is the first thing you do, not the last. It is how you stay grounded. It is how you stay safe. It is how you stay smart.

This is not a task for later. This is not busywork. This is your defense system. It protects your ideas, your investments, your identity, and your future. Due diligence is not a checklist. It is a mindset. It means questioning everything until the answers feel solid. It means refusing to move forward until you fully understand what you are stepping into.

Whether you are engaging with a blockchain platform, testing an AI tool, or buying digital assets inside a metaverse platform, the same principle applies. Take nothing for granted. Verify every claim. Know exactly who is behind a project. Learn how the tech works, who r

Open Chapter 19: ACCESSIBILITY AND INCLUSION – Opening the Digital World to Everyone

Chapter 19: ACCESSIBILITY AND INCLUSION – Opening the Digital World to Everyone

Technology must include everyone from the start. When we build digital spaces that are accessible, we stop excluding people and start opening doors. Web3, the metaverse, and artificial intelligence are not distant trends. They are active forces shaping how people live, work, learn, and connect. If they are not designed to be inclusive, they will replicate the same barriers people have fought to break for decades.

Accessibility means everyone gets in. It means the tools, platforms, and environments work for people who navigate the world in different ways. Voice controls, screen readers, captioning, visual contrast, and customizable layouts are not extras. They are basic requirements for participation.

Inclusion goes further. It asks who is being welcomed, seen, and heard. It means designing with intention, creating systems that reflect the full range of human experience. When digital products invite participation from

Open Chapter 20: ENVIRONMENTAL ISSUES

Chapter 20: ENVIRONMENTAL ISSUES

The tools we’re building are powerful. Web3 changes how people own and exchange value. The metaverse shifts how we interact and connect. Artificial intelligence automates complexity and helps us solve problems that once stalled progress. These technologies are not fiction or someday concepts. They’re here, running, growing, accelerating. As they rise, they pull enormous weight. That weight hits the planet.

Energy consumption is not a sidebar. It’s central. Mining crypto drains power. Operating large language models eats electricity at a scale most don’t see. A single model can pull enough energy to light thousands of homes for a day. Multiply that across every token, every virtual space, every data-hungry algorithm, and you start to see what’s at stake.

It’s not just about energy. Data centers devour water to stay cool. They pull millions of gallons daily in some areas, sometimes in regions already facing shortages. These aren’t remote, isolated incidents. They to

Open Chapter 21: LEGAL ISSUES – Navigating the Complexities of Web3, the Metaverse, and AI

Chapter 21 LEGAL ISSUES – Navigating the Complexities of Web3, the Metaverse, and AI

Web3, the metaverse, and artificial intelligence are no longer coming. They’re here. They are changing how we work, interact, and build. And with them comes a new set of rules. Not the kind buried in a policy manual, but the kind that define how trust is earned, how rights are protected, and how value is created.

These technologies are not a game. They are infrastructure. And if you want to participate, you need to know the law that shapes their foundation.

The legal systems around these tools are evolving fast. You can’t sit back and wait for clarity. You need to move with purpose. Whether you’re minting NFTs, developing smart contracts, building digital platforms, or training AI models, the choices you make today carry legal consequences that impact your future.

Start with privacy. Every digital move we make leaves a trace. Data is collected, stored, shared, and sold. Who owns that data? Who is accountable

Open Chapter 22: THE FUTURE OF WEB3, THE METAVERSE, AND AI

Chapter 22: THE FUTURE OF WEB3, THE METAVERSE, AND AI

We are not waiting on the future. We are building it. Every decision, every experiment, every conversation is shaping the reality we step into next. Web3, the metaverse, and AI are not just tech terms. They are the raw materials of a new world. And that world demands more than curiosity. It demands responsibility.

Web3 puts control back where it belongs. It strips power from platforms that have spent decades profiting off people’s data and gives that power to the individual. This isn’t theory. It’s happening. People now hold their digital identity in their own hands. They store their assets without middlemen. They join financial systems without begging for access. Entire communities are finding economic agency through code. No permission needed. That’s a shift with real consequences.

Businesses are rewriting how loyalty works. Instead of reward points locked behind terms and expiration dates, people earn assets they can use, sell, or pass on.

Open About The Authors

About The Authors

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Garrett Jackson

Garrett is a graduate of the University of Southern California’s Marshall School of Business and a Post Creative Strategist at VaynerMedia (Los Angeles). This past year he spent three weeks in London working for clients at the Paris Olympics. Garrett excels at devising and implementing creative content strategies that captivate audiences, strengthen brand identity, and ultimately drive the desired outcomes, such as increased engagement, brand awareness, or conversions.

Prior to VaynerMedia and while a student at USC, Garrett co-founded ManeuVR, Inc., an agency that shows creators, entrepreneurs, and business owners how to leverage web3 and the metaverse to create unique brands, new opportunities, and drive additional lanes of revenue. Garrett is the co-author of an Amazon #1 new release, “The Web3, Metaverse and AI Handbook.” Connect with Garrett on LinkedIn

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